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Evaluation of the Healthy Incentives Pilot (HIP) Final Report-Summary

Published by Food and Nutrition Service | Department of Agriculture | Metadata Last Checked: June 24, 2025 | Last Modified: 2014-09-14
This final report summary describes the background, methods, and findings of the Healthy Incentives Pilot (HIP). This pilot project enabled SNAP participants to receive an incentive of 30 cents for every SNAP dollar spent on targeted fruits and vegetables at participating retailers. The comprehensive data concluded that HIP participants consumed 26 percent more of targeted fruits and vegetables compared to non-participants. The summary report also details the implications for HIP retailer participants and total costs.

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